#1 Online App Store Optimization Course with Certification

Offline Video Lectures and Online Virtual Lectures

Learn how to optimize your Android & iOS apps to attract more visitors on the app store with HSDM’s online app store optimization course.


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Online App Store Optimization Course Details

5+ Hours of Live Virtual Learning
4+ Hours of Offline sections
Session Timings: 10AM- 4PM; 6:30 PM - 8:30 PM
Attend lectures via Class room or any Device
Access to Lectures for 50 days
Practice Tests & Assignments
Dedicated Q&A Support & Help
Improve App Rank & Increase Downloads With ASO

Industry Recognized Appstore Optimization Certification
from Harvard School of Digital Marketing

By the end of this extensive online App Store Optimization course, you will be able to secure higher visibility in the app stores, increase their conversion rates and learn ASO tools, tips and strategies. HSDM's certificate serves as a testament to the knowledge and skills you have gained.

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App Store Optimization Training Course Syllabus

App stores are basically search engines that rank apps on the basis of app icons, title, description, screenshots, preview videos and much more. Today, ASO requires a critical understanding of app see, how the stores work and the target user base thinks. All this is covered in this online ASO course syllabus.

  • Importance of Mobile Marketing
  • How apps are discovered on the app stores
  • Difference between iOS & Android App Stores
  • How to optimise app content basis latest algorithms
  • Using app icons, screenshots, and preview videos to get more installs
  • Importance of reviews, ratings, app size & update frequency
  • Importance of customizing your app for ASO
  • Which app elements to localize as per country
  • How app localization contributes to conversion rate optimization
  • ASO tool to analyze your app’s performance
  • Ideal Keyword Research Tools
  • Finalizing keywords and optimizing app content
  • How in-depth analysis helps in ASO
  • Navigating Google Play Console for ASO
  • Gaining insights from App Store Connect
  • Importance of Conversion Rate Optimization
  • Experimenting with icons, content, videos & more
  • How to make changes backed by data

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What More You Will Learn

How to boost your downloads with increasing your visibility
Basic and complex ASO (App Store Search Optimization) to rank higher in the App Store and Google Play Store
Improve your user base and geography with Localization
Personal help from the Mobile Action Experts about any issue
Learn the fundamentals of mobile app business
Get an overall insight on the market structures of App Stores
Become a much stronger mobile app entrepreneur with the ASO knowledge


Be curious and excited about App Publishing and Marketing. You'll use your App Store / Play Store Developer Console to apply the tactics you learn at this course.

Who this course is for

Anyone who is willing to run a business at mobile app industry. Having published app(s) is a plus but this'll be useful for anyone who'd like to get introduced into App Store Optimization practices.

Start as an Expert in App Store Optimization

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Tools You’ll Master

Here we listed our tools for the course



Yoast SEO

Survey Anyplace



Google Adwords

Google Analytics

Similer web


Hub Spot



Our Testimonials

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Frequently Asked Questions

Our online App Store Optimization course includes a combination of high-quality offline lectures and multiple assessments. The lectures are self-paced to ensure you can attend them at your own convenience. The assessments test your understanding of the topic to ensure you become an expert.

To watch this Online App Store Optimization course, a laptop with i3 and above processors is necessary to watch the video lectures and attend the live sessions seamlessly. We don’t recommend using mobile phones or tabs since they might pose technical limitations.

You will receive 50 days access to the lectures. You can learn ASO and revisit the tips as many times as you want.

When you complete 100% of the lectures in this course, you will be emailed a certificate of completion by HSDM so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

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