#1 Online Media Planning Course with Certification
Offline Lectures + Live Online Sessions
Learn how to create a plan, select media platforms, and set your budget for high-impact advertising campaigns with HSDM’s comprehensive Media Planning course.
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Industry Recognized Certification from HSDM
By the end of this extensive online Media Planning course, you will be able to effectively plan and budget your media spends to generate the maximum possible ROI. HSDM’s certificate serves as a testament to the knowledge and skills you have gained.
Media Planning Course Syllabus
The online media planning course syllabus involves understanding what media buying constitutes and the terms and the terminologies associated with it. Media planning course further deals with various stakeholders of media planning such as Platforms, Publishers, and Networks.
- Understand why Media Planning & Buying are important
- Learn about Media Buyers, Publishers & Networks
- Discover what are Self-Serve & Non-Self-Serve Platforms
- Learn about elements that make up a Media Plan
- Discover how to formulas to optimize performance
- Discover how Excel is a handy tool for Media Planning
- Follow along with the trainer to make a mock media plan
- Learn how to allocate budgets for your media plan
- Get familiar with North-Star Metric
- Get familiar with workings of Self-Serve and Non-Self-Serve Platforms
- Learn to leverage social media Based Advertising
What More You Will Learn
Build an effective website for marketing and sale from scratch.
Increase your conversion rate
Earn extremely powerful knowledge of digital marketing strategies
Grow your sales by doing successful email marketing
Inject constant traffic into your website & business with SEO
Become a master of social media marketing
Advanced retargeting
Start as an Expert in Media Planning
Tools You’ll Master
Here we listed our tools for the course
Buzzsumo
Meetedger
Yoast SEO
Survey Anyplace
Grammerly
Semrush
Google Adwords
Google Analytics
Similer web
Moz
Hub Spot
Buzzsumo
30+ Tools
Learning Methodology
Core concepts taught by our OMP expert
Lectures are self-paced to allow ease of learning
One-to-one instruction is ensured
Theory & practical concepts are addressed and solved issues quickly
Flexible and can access anywhere with a device and internet connection
Trainer demonstrates live dashboard simulations as required
Trainer assists with personalized solutions for practical problems
Available learning tools like virtual white boards, virtual conference rooms, and live chat
Our Testimonial
Here we are listing our testimonials for the digital marketing courses.
Frequently Asked Questions
Our online Media Planning course includes a combination of high-quality cass lectures and trainer-led live sessions. The live sessions are reserved for demonstrating tools and doubt-solving.
To watch this online Media Planning course, a laptop with i3 and above processors is necessary to watch the video lectures and attend the live sessions seamlessly. We don’t recommend using mobile phones or tabs since they might pose technical limitations.
You can find the timings for the online Media Planning course here. The schedule will be made available on email, WhatsApp and Learning portal. You will also be notified of any changes in the schedule by the Course Management Team.
You will receive 50 days access to the lectures of this online Media Planning course. You can learn Media Planning and revisit the tips as many times as you want.
To get the Certificate, you have to match the following criteria: Complete attending all the lectures; Secure 60% or more in the Final Assessment quizzes; and Submit your Final Project.